The event “Identity and Innovation of Made in Italy in the Territory: What Innovation for Historical Ceramics?” will be held at the Egyptian Museum (Turin) during the National Day of Made in Italy 2025 on April 15, 2025.
Organized by the Made in Italy Houses of Turin and Genoa and the Italian Association of Ceramic Cities, the event will immerse us in two highly engaging panels. The first will explore the territorial identity of ceramic production, highlighting its historical and cultural value, its economic importance in Italy, and the current challenges it faces. The second panel will provide a glimpse into the future, discussing how artificial intelligence and other innovations are revolutionizing the sector. We will also discover innovative business models that could transform the way ceramic businesses operate. The event will also offer an opportunity for a guided tour of the recently inaugurated ceramic hall at the Egyptian Museum.
Berlin, Germany
