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Interview of Lena Cohen

Category

Interviews

Publication date

12/10/2025

Linked profiles

Lena Cohen Jewellery Handcrafted 18-Carat Gold Jewellery, London UK

We are a London based fine jewellery atelier. Through Lena Cohen Jewellery, a family-run studio, we create contemporary pieces in 18-carat solid gold with natural diamonds and gemstones. Our focus is modern classics: diamond studs, huggie hoops & charms, fine necklaces, pendants and rings — bench-made in small batches and built for everyday style. We also offer bespoke / made-to-order work: stone curation, proportion studies, and precise hand finishing rooted in British goldsmithing. 

Why this profession? 

We grew up around traditional jewellery benches and were drawn to the quiet discipline of metal and proportion. London’s way of dressing — practical, polished, rarely loud — is our reference. We aim to make jewellery that lives beautifully in routine: pieces that integrate with work, family and city life rather than sit in a box. Watching how stylish Londoners wear daily outfits, tailored or relaxed, we “draw in” the missing jewel to complete the look, then make it at the bench for real. The result is jewellery that reads as part of the look: elegant yet modern. 

What is our main target? 

Most of our clients are women who know what they like: professionals, creatives, modern minimalists along with stylists and thoughtful gift-givers seeking handcrafted, independent jewellery from London. We work online and directly, offering personal guidance on sizes, proportions and curated-ear combinations. Bespoke projects include engagement rings, one-off pendants and considered ear stacks. Communication is human and direct: no bots, no outsourced helpdesk. 

The materials we use most and where we purchase them 

We work exclusively with 18-carat gold (yellow/white) and natural diamonds and coloured gemstones sourced through UK suppliers and studios, not mass-channels. Stones are hand-matched before setting; each piece is inspected post-setting and brought to a meticulous hand finish. Longevity is our sustainability core: solid precious metal and comfort-led profiles that encourage years of wear. 

The techniques and tools we use (production & marketing) 

At the bench we rely on hand fabrication and forming, micro-setting (martini, bezel, prong), laser and torch soldering, precision polishing, and quality control to London hallmarking standards. For bespoke, we may use CAD selectively to test proportions, but final pieces are bench-made. In marketing we keep it authentic: real-life photographs on real people, clear measurements, and direct email guidance for sizing: no AI chat replies, only our small atelier team. We prefer to work with real craft platforms rather than run loud, expensive ads that often inflate prices. We believe in community and word of mouth — it works for us. 

Our view on the evolution of our profession — innovative or endangered? 

Independent jewellery is both enduring and evolving. Hand skills and honest materials remain essential; clients also expect comfort, precision and quality. The opportunity is small-batch craft with modern ergonomics — low-profile settings, better backs, custom post lengths. The risk is look-alike mass production with short lifespans. Better education in materials and fit will keep this profession vital for the next generation. 

How we learned and became professionals ?

Our path is apprenticeship-led and studio-based, with over 20 years in London around traditional diamond jewellery. We learned fabrication, stone setting and finishing at the bench, then refined proportion and wearability by testing pieces in real life. The brand grew naturally into a focused line of 18k gold essentials and a respectful bespoke practice. 

Our recommendations to young people interested in this profession 

Master the basics: saw, file, solder, set, polish — clean work from every angle. There are no small details. Design for comfort and proportion: jewellery must sit correctly on the body and add beauty to the wearer, not take it for itself. Be uncompromising about materials and sourcing. Keep it small and exact: sometimes it’s tempting to buy in bulk and jump on the hamster wheel — don’t. Real fine jewellery builds a regular clientele; wait and build yours.    

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