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Newsletter : WE EUROPEANS – United IN DIVERSITY

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Newsletters

Publication date

12/05/2025
“World peace cannot be safeguarded without creative efforts proportionate to the dangers which threaten it.”

Robert Schuman, 1950

Europe is more than a union of states – it is a union of spirit. Through shared values and diverse identities, craftspeople shape our heritage and our future.  On May 9th, we celebrated the 75th anniversary of the 1950 Schuman Declaration – the foundation of the European Union. Today, as yesterday, it is up to us to carry this vision forward. 

By spotlighting Europe’s artisans, we honour their role in both local culture and our common European story.

“I consider myself European, especially when thinking about people as a whole, I’ve never really noticed big differences between us. When I meet people from different cultures and get along easily, it makes me feel there’s a real link between our communities. It’s something I recognise in myself, and from personal interaction.”

Mastro Caparra, 2025

POLAND : Necel Kashubian Pottery Studio​​

Nestled in the picturesque village of Chmielno, Poland, the Necel family’s workshop preserves a tradition that has lasted for ten generations. 

We had the pleasure of visiting it as part of the BRICKS project, discovering the creation of Kashubian ceramics and the decorative patterns such as fish scales and the Kashubian star. 

These unique designs, passed down for over 150 years, are still an integral part of their jugs, plates, and other pieces. Each item tells the story of a community that has made pottery a true expression of cultural identity.

GREECE : Epirus silversmithing at Ioannina’s castle-bound museum

Europe’s cultural heritage is not only preserved in grand monuments or masterpieces behind glass - it lives on in the crafts shaped by human hands, rooted in place, and passed down through generations. From the mountain workshops of Epirus to the stone walls of Ioannina’s historic castle, traditional silversmithing in Greece reflects a deeper, shared European story: one of resilience, ingenuity, and the enduring beauty of handmade traditions.

Shouldn't the European Cultural compass include craft?

Pic : Stampfelfabrik/Mad'in Europe

At Mad’in Europe, we believe traditional crafts are not side notes—they are central to Europe’s cultural identity, heritage, and economy. Yet, they remain largely overlooked in policy.
As the European Commission launches its Culture Compass, we urge decision-makers to ensure crafts are fully included. Recognition isn’t enough—we need long-term policies, shared frameworks, legal support, and true bottom-up engagement. Without craftspeople, cultural richness cannot thrive.
If culture is the lifeblood of Europe, crafts must be part of its pulse.

For an in-depth look, read our article on “The Cultural Compass.”

EUROPEAN SHOPPING : Discover the unique value of handcrafted pieces – rich in tradition, quality and meaning. Shop directly from European craftspeople and support living heritage.

Friends of Europe​

This May, we celebrate Vyshyvanka Day for the third time – honouring Ukraine’s embroidered shirt as a symbol of identity, memory, and resilience. The 2025 theme, “Occupied Heritage: Don’t Let It Fade. Preserve It for the Future,” highlights the destruction of cultural heritage in occupied regions and the urgent need to preserve it.

Two key initiatives mark this effort: 

  • the reconstruction of 12 traditional outfits from occupied areas and
  • a scholarly catalog of over 100 embroidered shirts from Luhansk.

 

READ THE FULL ARTICLE HERE

For artists like Nataliya Matveeva of Zaporizhzhia, embroidery is a way to keep culture alive – a quiet but powerful form of resistance and connection across time and borders.

Maysternia Mokosha
“As we marked 75 years since the Schuman Declaration, we’re reminded that unity is not built on sameness, but on shared values expressed through diverse traditions. Across workshops, studios, and historic streets, Europe’s artisans carry forward the spirit of craftsmanship that weaves us together. By honouring their work, we honour the cultural soul of Europe – living, evolving, and shaped by every hand that creates.”

Mad’in Europe 2025

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